The Occult Semi-Subliminals of Jay-Z’s “On to the Next One”
Jan 3rd, 2010 | By Vigilant | Category: Vigilant ReportsJay-Z’s “On to the Next One” has many people wondering what’s the meaning behind the creepy images. The best way to understand the imagery is to understand the occult context in which they are used. This article takes a look at the occult meaning of the symbols found in this video in relation to Jay-Z’s affinities with secret societies.
Shortly after the American continent said goodbye to 2009, Jay-Z came on TV and said “On to the Next One”. The video premiered on 01/01/10, which in Kabbalistic numerology equals 3 (0 + 1 + 0 + 1 + 1+ 0 = 3). The number 3 is an important theme of the video. The release date also contains three 1’s, which is reminiscent of the three bars representing Jay-Z’s album The Blueprint 3. This is just an example of the occult aura surrounding Jay-Z latest works.
If you haven’t done so already, I strongly suggest you read my first article on the rapper named Jay-Z’s “Run This Town” and the Occult Connections. The article goes through some of Jay-Z’s occult influences and his affinities with secret societies. I’ve noticed an increasing number of people wondering about the “creepiness” of some of their favorite artist’s music videos. Although some of the imagery is solely there for shock value or artistic aestheticism, an important portion of the symbols found in recent videos are directly related to the music industry’s peculiar brand of occultism. As seen in other articles on this site, the same symbols keep reappearing in pop videos, whether we look at Beyonce, Lady Gaga, Rihanna, Jay-Z or whoever else will be “chosen” in the future.
Some people who read my first article on Jay-Z claimed that the symbolism I described was the result of coincidences or that I was “reading too much into it”. After viewing On to the Next One, many of the same people are now saying “he’s doing it on purpose, the symbols are too obvious”. How did something go from being accidental to being “too obvious”? It seems those who want to avoid the truth will go to any lengths to rationalize what is happening. Artists at the top level of the music industry are chosen by the elite (the common name for them is Illuminati). The initiation of the artists guarantees them success and exposure, at the cost of become vessels of Illuminati symbolism and personal sacrifice. If Jay-Z’s Run This Town left some people wondering if the video truly contained an underlying occult message, On to the Next One confirms Jay-Z’s affiliation with the occult elite. Here’s the video.
Analysis of the Video
The video to On to the Next One does not contain a deep storyline and the lyrics are basically about Jay-Z bragging about how he’s a step ahead. So this analysis will mainly focus on the occult meaning of some of the images found in the video. They often appear for less than a second, I technique I like to call “semi-subliminals”. Some of them are apparently there for aesthetic purposes (unless I’ve missed something), while others are deeply occult.
Jay-Z the Holy
The background in the scene above incorporates strategically placed lights with Jay-Z standing right in front of them, making it appear as if he has a halo around his head. The halo is used in iconic imagery to identify holy or sacred figures.
Given the dark occult theme of the video and references to Baphomet (used by the Church of Satan), the halo takes on a sinister meaning. The one who refers to himself as “HOV” or “Jay-Hova” (a reference to Jehovah, the proper name of God in Abrahamic religions) might be sending the message that he is a god in a LeVeyan satanism kind of way rather than the “black gods” of the Five-Percenters.
The Bloody Skull
During the video, a black skull and a silver skull are displayed with liquid pouring on them. The symbol of the human skull has always been of utmost importance in occult Brotherhoods. The Knight Templars (ancestors of the Freemasons) made new members drink wine (representative of blo0d) from a human skull as part of their initiation. This practice is still found in some rites of Freemasonry.
“The Knights Templar were inveterate lovers and users of Human Skulls of all sizes and mediums, including both metallic and Crystal Skulls. The Templar identification with Human Skulls was reflected in one of the Knights’ preeminent symbols, the “Jolly Roger,” which is the recognizable pirate or poison symbol of a human skull surmounting cross bones. This symbol represented both the Templar ceremonial use of skulls as idolic images and even drinking vessels, as well as their practice of alchemy, one of the stages of which was termed “Deadhead” and represented cryptically as a human skull.
Human Skulls were popular among the Templars because they were believed to hold the spiritual power of their original owners – as well as to continually emanate this essence throughout their environment. The skull of John the Baptist discovered by the Templars during the Fourth Crusade in Constantinople was such a skull. The Templars claimed that John’s skull radiated the same kind of Holy Spirit power as it did when attached to the original body of John, and in order to empower their ceremonies and initiations they placed it on their high altars. Other human skulls particularly esteemed by the Templars were those that had been possessed by Christian saints and past grand masters of their organization. In order to amplify and conduct the power emanating from these skulls for ceremonial purposes they were often wrapped in a highly conductive metal, such as gold or silver, and then placed in energy-productive reliquaries made into the shapes of sacred geometric formations including tetrahedrons, octagons, and pyramids. References to Templar skulls wrapped in gold and silver can be found in some of the early Holy Grail legends.” - Source
Remnants of this practice are still found in the rituals associated with the 33rd degree of some Masonic rites (i.e. the Cerneau rite) where the candidates drink wine from a human skull. What do they think of Christians drinking the “blood of Christ” during mass? That’s a whole other topic.
The Crow?
Disturbing fact: Both Heath Ledger and Brandon Lee died mysteriously during the filming of deeply occult movies. Ritual sacrifice? That is also a whole other topic. Other references to crows:

Dissing Jesus
Combined with Jay-Z’s track record of not too Christian-friendly lyrics, this image is not really surprising. 
Baphomet Strikes Again
If you’ve read other articles on this website, you are aware of the usage of the likeness of Baphomet as an unmistakable mark of an “Illuminati video”. Baphomet is the horned idol reportedly worshiped by the Knight Templars and later used by the Church of Satan. Two separate Baphomet heads make short, almost subliminal appearances during the video.
In Conclusion
As soon as the video came out, I received tons of e-mails from people who have picked up on many of the symbols described here. This confirms two things: One, many people are becoming aware of the sinister symbolism inserted in videos and two, these symbols are becoming increasingly blatant. They are not hiding anymore. The industry WANTS to reveal its true nature. I believe there are two types of “Illuminati artists”: the willing participants ( I would place Jay-Z and Lady Gaga in this category) and those who are clueless (Rihanna seems like perfect example). Jay-Z, being the smart businessman that he is, knows that controversy sells. It is thus a win-win situation: Jay-Z gets the publicity he is seeking and the Illuminatus continue their mass indoctrination. But what will happen when the elites are done using Jay-Z as a vessel for their sinister symbols? Will they say ON TO THE NEXT ONE?
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good article
Another great article, as always. I remember watching the premiere on New Years’ Eve and feeling uneasy. On a side note, it has been confirmed that Lady Gaga and Beyonce are teaming up again for another music video (“Telephone”).
Coincidence that the Illuminati Princess Lady Gaga has the first UK #1 single of the year and decade?
Will you VC or someone explain what you mean by this??
“What do they think of Christian’s drinking the “blood of Christ” during mass? That’s a whole other topic”
lol vigilant ur so dead on its amusing. and note this was possibly the shortest article youve written to date since there was really no explanation necessary. looking forward to more analysis in the future, keep it up
literally HATE that simple thing that is asked of them by the Word. Submit to Christ.
Also why is it that you and everyone else pretty much in the world thinks that since I or any other person has a strong belief in the Word of God we are Roman Catholic and completely ignorant on all other subjects from Religion to History to Mythology. I personally have studied many many many different Ideologies and Religions. I know all about the Roman Catholic Church and will be the first to say that I do not agree with them what so ever. They have perverted the Truth of Christ and the Word of God and incorporated damn near all of the Pagan Ancient Mystery Religions and just put Christs name on top. In fact I believe that the Pope and the Vatican are at the seat of Power within the Illuminati you know the same Organization I think Jay-Z sold himself over too!!!
Please dont for a sec think that because I hold firm to the Word of God I am some Sheep that follows a belief just cause a person in a robe told me to. I diligently and faithfully research into everything I hold as Truth and more than likely I have spent way more time researching about other Faiths besides Christ than most people have researched into whatever Faith they actually adhere to.
Wow aes its useless with you lol YOU LOVE JAY-Z thats it no matter what is presented to you about him you WILL ALWAYS view him in a positive light. I picked 4 songs as a… wait what did I specifically say.. small sample of his Music. I have stated to you I have LISTENED TO ALL OF HIS ALBUMS!!!
You can pick ANY EMCEE you want and I will show you how they are aligned with Illuminati if they are big and in mainstream, hell even lots of underground artists represent it. I unlike you am not bias on the aspect of the rapper, like I stated previously Nas was my fav, dude sold out he is aligned with the Illuminati. I can accept the truth even when the people I used to admire are shown to me in a bad light. The truth is the truth homie one day maybe you’ll realize this.
Who loves Jay-Z? you have been illumanated…thats all break the spell. Free yourself trust I know lol
He is so sensual. I can’t stand it!
The penetrating sound of the cymbals are heard, the vibrations still all movement in the room. Mystery and expectation is aroused among the onlookers.
A visonary bare-footed woman pads softly to the center, her long black hair reaches to her waist, her dark penetrating eyes lowered — but her focus is the one man. Her forehead framed by a crescendo of gleaming jewels, and below a half-veil. The sussurous sound of her firey-red raiment richly decorated with beads, sequins, braid and embroidery, calculated to electrify the eye, is heard as she pads to the center of the room.
Unexpectedly a gleaming silver sword is brought forth hidden from behind her back. She holds it tip to tip in front of her, and the dance begins.
As she swirls and rocks her hips, the silver sword upon her head, the intoxicating cymbals accompany her movements — faster, faster — turns and circles and shimmies — and she becomes One with the Sword. She whirls like a Dervish in a sublime trance, a cobra movement in a figure eight.
All eyes are upon her, but she moves closer and closer still to the One. She suddenly stops all movement, her rich silks swirl around her in a fire, as she slips to the floor, and allows the Sword to tumble down the length of her arms and presents it to him, her dark firey eyes lowered.
♥ DEDICATED TO TARKAN ♥